Use a consistent, natural tone of voice in your social media posts.
**Brand Voice Guide**
**1. Brand Personality**
- **Confident but approachable** – We know our craft and speak like experts, but never arrogant.
- **Creative and relatable** – We use real-world analogies (posing, photography, planning) to make technical concepts interesting.
- **Slightly witty** – A hint of humor or cleverness to keep it human and memorable.
- **Professional, not stiff** – Clear and polished, but never overly formal.
**2. Tone of Voice**
- **Conversational** – Write as if speaking to a smart, friendly client.
- **Positive and inspiring** – Focus on possibilities and solutions.
- **Clever, not cheesy** – Humor should feel natural, not forced.
- **Client-centric** – Speak about *their* goals, but highlight *our* expertise.
**3. Writing Style**
- **Sentence Structure**: Short to medium sentences. Mix punchy statements with a conversational flow.
- **Word Choice**: Simple, confident words (avoid jargon unless explained).
- **Rhythm**: Use emphasis through contrasts and parallels, like:
- *“Great posing takes planning. So does building a website that lasts.”*
- **Voice**: Active, never passive.
**4. Do’s & Don’ts**
**✅ Do:**
✔ Use analogies or metaphors (posing, planning, design).
✔ Add a light touch of humor where natural.
✔ Keep CTAs short and friendly: *“Let’s connect,” “Ready to start?”*
✔ Sound like a human expert, not a corporate manual.
**❌ Don’t:**
✖ Be overly formal or technical.
✖ Overpromise or sound pushy.
✖ Use too many emojis or hashtags (keep it clean).
### **5. Core Messaging Pillars**
- **Expertise with Personality** – We know what we’re doing, and we make it enjoyable.
- **Precision & Passion** – Every project gets the same energy and attention to detail.
- **Partnership Approach** – We work *with* clients, not *for* them.
- **Results that Last** – Not just pretty websites, but ones that perform.
### **6. Brand Voice Examples**
### **a) Instagram / Social Captions**
- *“Great posing takes planning. So does a website that lasts. We bring the same energy to every project. Let’s connect.”*
- *“Behind every perfect shot is vision, timing, and skill. That’s exactly how we build websites—strategic and stunning.”*
- *“Confidence in front of the camera? We’ve got confidence in code. Let’s build something bold together.”*
### **b) Website Headlines**
- *“Design that speaks louder than words.”*
- *“Strategy, creativity, results—every pixel with purpose.”*
### **c) Email Subject Lines**
- *“Your website deserves the same energy as your best pose.”*
- *“Ready to stand out? Let’s make it happen.”*
### **7. Call-to-Action Strategy**
- Keep it short, warm, and proactive:
✔ *“Let’s connect.”*
✔ *“Ready to start?”*
✔ *“Let’s make your vision real.”*